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More About Us: Mission Possible Based on Basics Adding Value-Add Beaufort Solutions Inc. is a Canadian-based world-class provider of open systems software solutions located in St. John's, Newfoundland. Our technologies enable, drive, and support the transformation of digital media into quality prints. As a prime kiosk software supplier for large reseller organizations with complementary product and services offerings, Beaufort focuses on delivering innovative and top-quality products to the digital imaging industry.

Mission Possible

Transforming digital media into quality outputs with world-class open software solutions.

Beaufort Solutions Inc. is a tier one software provider in the rapidly growing digital imaging industry. Our digital imaging and digital printing software solutions are bought by customers around the globe to deliver high quality self-service photo solutions. Beaufort technologies and solutions:

• enable, drive and support the transformation of digital media into quality prints and related products
• offer the ability to drive next evolution in photography away from one-hour photo and direct it instead to instant photo

Beaufort is a company with focus and momentum driven by an experienced, highly skilled team. Time and time again, our technology has been proven in the marketplace. We are market and customer driven and take advantage of our technical prowess to anticipate and deliver superior products and services well before our competitors. And, as a primary kiosk software supplier for large reseller organizations, our goal stays simple: to deliver innovative and best-in-class photo processing software to our customers.

Based on Basics

Beaufort's commitment to software design and customer success is elegantly simple: every single one of our rich technical features addresses a business need identified by our customers. Our software doesn't showcase technology for technology's sake and isn't about razzle-dazzle. We don't rely on our technical prowess to sell our abilities to the marketplace-our business strengths and commitment to our customers' success do that for us. Rather, we use our technology to shape our customers' success based on one of the most simple, well-proven tenets of business success: Profit = Revenue-Expenses. At Beaufort, each feature included on a customer build is tied, on one side or the other, to that most fundamental of business equations as we work to positively impact our customers' P&L statement.

Consider for example, our Hardware Certification Process. This Process optimizes every component of a kiosk's hardware with our software, maximizing the kiosk's performance, keeping revenues high and expenses low. The Process, by identifying potential points of failure and optimizing performance, maximizes kiosk uptime. That's important because a down kiosk can't generate orders, which means customer revenues are taking a hit. Additionally, a down kiosk generates a service call, which drives an increase to the customer's expenses. If revenues are down and expenses are up, it's easy to see that profits will suffer.

At Beaufort, our design goals also reflect our commitment to true photographic principles-we build our software to fit photography, we don't force photography to fit our software*. Our guiding principle is to produce high quality photographic prints cropped and color matched from the screen to the print resulting in high-quality prints that please consumers-a true what-you-see-is-what-you-get (WSIWYG) experience that generates repeat business for the retailer. Repeat business that is sure to increase revenues, minimize expenses and drive profits.

*Our commitment to true photographic principles is why our software, unlike most of our competitors, asks the consumer to choose the size of the output last. It's all about something called aspect ratios-a bit of technology that consumers are seldom aware can cause their images to reproduce poorly, yet they're totally aware of the fantastic results when the ratios are managed correctly. At BFS, we know it's best to manipulate images after the final size has been defined because of the differing aspect ratios. It's the best way to produce a superior product and more repeat business for our customers!!

Adding Value-Add

The entire time we're developing our software, we are thinking about three things:

• The software has to make money
• The software has to work
• The software has to generate repeat business

To ensure the software makes money for our customer, Beaufort relies on our ability to specifically target our software to uniquely match needs of our customer and their install location, vis-à-vis demographics, consumer buying patterns, et cetera. The up-sell of a kiosk located in a high-end retail space such as Starbucks, would be different than the up-sell of a kiosk located in New York's Grand Central Station or Walt Disney World.

To ensure our software works, we rely on our Hardware Certification Processes to maximize the potential of the customer hardware. Furthermore, our certification processes are unique to each customer and test the configuration, compatibility and reliability of all peripheral devices within the kiosk design to ensure our client's ROI is where it should be.

To ensure Beaufort software generates repeat business for the retailer, we deliver the best product for the consumer, one that honors photographic goals, so the consumer really does enjoy the WSIWYG adage. This is not so with many of our competitors' products where the on-screen and in-hand results are often different.

Our software has been around for nearly a decade. We have the bumps ironed out-we know what works well and what doesn't work at all. We have the ability to make each photo experience a good one for the consumer so we generate repeat business for the retailer. We protect the bottom line for the retailer while delivering a superior product to the consumer.